One of the classics of textbooks with regard to marketing is a book by Vance Packard. This 1950's book talks about how the attention of consumers is gotten by the words used to describe products and services.
"New and improved" is the phrase that sticks out most in my mind. Packard tells how people paid more attention when they heard or read that phrase. Perhaps we can use that same phrase for Faith House Florida as well tell of all the changes that have occurred so far this month.
The physical changes, as well as the changes in attitudes in a lot of people (directors, staff and residents), are a lot different. It would be a book unto itself if I were to write of all the changes these past two weeks. It is easier to invite you to take a look for yourself as join us for our May open house.
Perhaps you could be a part of these changes. We know there are talents you have that could be shared with others. How about sharing them with Faith House?
